8/2/2023 0 Comments Promo code paperless post 2022In 2022, 38% of shoppers admitted to spending more than they originally planned because they found a coupon. Increased competition from other online retailers and the uncertain economy means that going into 2023, coupons can be a make-or-break for online consumers completing a purchase.Ĥ0% of grocery shoppers surveyed said they had recently used an online promo code through a mobile app when shopping for groceries in-store. This is expected to significantly grow the coupon market over the next 5 years. With AI, tailored digital coupons can be sent to consumers within 24 or 48 hours, vs. Advancements in AI are also changing the way retailers deliver coupons to consumers. Technology advancements over the last several years have allowed consumers to save through much more than regular coupon codes with the emergence of mobile savings apps, chrome extensions, loyalty programs, credit card perks, and cash-back incentives. (Source: Statista) 2023 Coupon Trends & Statisticsįor over 100 years, couponing has been an important driver of retail sales. In 2021, 40% of grocery shoppers used a discount or promo code through their phone when shopping in-store.Facebook was the most popular social media app used for finding coupons in 2022, with 42% of shoppers searching for promo codes on Facebook before any other social media platform.Survey results showed that 86% of households making over $200,000 a year had used a coupon in the last 12 months. Coupons seemed to be used regardless of income level.In 2022, 80% of shoppers claimed they only sign for emails in order to get discounts.The average discount percentage when using an online coupon in 2022 was 21.9%.The most popular coupon searched for online in the last 12 months is “DoorDash Promo Code.”.Over 90% of households claimed they had used at least one coupon in the last 12 months.In fact, over 90% of households claimed they had used at least one coupon in the last 12 months.Īlthough “digital coupons” are not new, their popularity and use have changed dramatically since the COVID-19 pandemic and surge in online shopping altered the consumer purchasing landscape forever. The rise of and acceleration of digital coupons offered tech-savvy shoppers up to $4 billion in savings last year alone. Although coupons have been around for over 135 years, their popularity and primary medium have changed drastically since Coca-Cola created the first one in 1887.
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